Go somewhere.
Not just somewhere else.
Scroll into the architecture. Switch to dollhouse view. Make discovery part of the experience.
NOT ANOTHER TAB. ANOTHER WORLD.
THE MALL
THAT NEVER
CLOSES.
Your next favorite store is a world worth stepping into. Walk in. Find your people. Discover something unexpected.
NO DOWNLOAD. NO HEADSET. JUST YOU.
WELCOME TO YOUR NEW HANGOUT
The Atrium.
An extended walk through four shopping districts.
01/
YOU ARE HEREThe AtriumGood things are just around the corner.
Every store is still open.
YOU STEPPED INSIDESHOP THE COLLECTION →
SCROLL IN ANY DIRECTIONor use the directory to jump straight in
EXPERIENCE 05 • BRAND CONCEPTS / OFFICIAL SITE HANDOFF
MEET YOUR NEW NEIGHBORS
FORMA
Foot Locker
REELdeal
VICTORIA’S SECRET
OBJECT
KAY
FAMILY FOOD
TRUCK EVENTS
TRUCK EVENTS
THE DIRECTORY / A WORLD OF DISCOVERYGOOD TASTE.
GOOD TASTE.
GREAT NEIGHBORS.
Seven distinct worlds. One place to find what moves you. Take the scenic route, or go straight to your favorite.
Five concept stores plus a REELdeal studio showcase. Merchandise prices are illustrative; studio services are quoted by REELdeal.
THE ATRIUM EDIT / 001FOUND YOUR
FOUND YOUR
NEXT FAVORITE?
A few things we would take the long way around the mall for.
FOR THE BRANDS BUILDING WHAT’S NEXTDON’T OPEN
DON’T OPEN
ANOTHER TAB.
OPEN A STORE.
Your own storefront. Your own products. Your own corner of a world people come to explore. Rent digital space and turn a catalog into a destination.
Explore a demo rental. No card. No commitment.YOUR BRAND
YOUR NEXT CHAPTER ↗
UNIT 08 AVAILABLE IN DEMO
YOUR SPACE. YOUR WORLD.
+++A SPACE FOR EVERY AMBITION
Start small. Think limitless.
Illustrative concept pricing in USD, not a live offer. Annual examples include a 15% discount. Final rent, fees, taxes, and seller terms require approval.
Go somewhere.
Every storefront.
Its own point of view.
Step into a boutique and explore its full catalog, product details, and options.
Different stores.
One shopping bag.
Mix your finds across the mall. This prototype groups your demo order by store.
BEFORE YOU STEP INSIDEA FEW
A FEW
GOOD QUESTIONS.
Is this a game or an online marketplace?+
The idea is an online marketplace with a walkable, game-inspired shopping layer. Storefronts lead to product catalogs. This interactive prototype includes seven storefronts. Foot Locker, KAY and Victoria’s Secret are independent, non-affiliated concept previews with official-site shopping links. Family Food Truck Events and REELdeal provide event and service enquiries through their websites. FORMA and OBJECT support simulated in-mall checkout.
Can I shop without walking around?+
Absolutely. Open the store directory, search for a product, or use the mall map. The 3D experience is an optional way to discover stores—not a barrier to shopping.
Does it work on my phone?+
Swipe up or down to move forward or backward, and sideways to move left or right. Use the directional controls to walk, switch to Look to turn, or use the directory and map for quicker navigation. Reduce motion is available, and the directory remains usable when the 3D view is unavailable.
How does renting a storefront work?+
In the demo, select a space, choose an illustrative plan, and name your store. Your demo storefront and products are saved only in this browser. A live launch will require seller verification, approved rental terms, recurring billing, and server-side inventory.
Will this prototype charge me?+
The in-mall demo never charges you. It does not collect card numbers, submit orders or reserve real space. Clearly labeled official-site links leave the prototype; actual purchases and enquiries then follow the provider’s own process and terms.